Law Offices of Steven Ibarra

In the past, if you needed a lawyer, you would ask around for recommendations, look in the phonebook, or maybe even see an advertisement on TV. But these days, people are more likely to turn to social media when they need legal assistance. And it makes sense—after all, what is a law firm but a group of professionals who are experts in their field and use their knowledge to help those in need? Just like any other business, law firms need to use social media to generate leads and grow their client base. Here are three ways that law firms can use social media to find new clients: 

1. Use data-driven targeting to reach your ideal client. When you’re trying to reach new clients through social media, it’s important to be strategic about who you target. You can’t just cast a wide net and hope that someone bites—you need to be specific about who your ideal client is and then use data-driven targeting methods to reach them on social media. For example, let’s say you’re a personal injury lawyer who specializes in car accident cases. Your ideal client might be someone who has been in a car accident in the past six months, lives in your city, and is between the ages of 25 and 40. Once you’ve identified your ideal client, you can use Facebook’s advertising platform to create a targeted ad campaign that will reach them where they are spending time online.

2. Use content marketing to establish yourself as an expert in your field. Another way to use social media to find new clients is by using content marketing to establish yourself as an expert in your field. When you produce high-quality content that provides value to your target audience, they will begin to see you as a trusted resource—and when they need legal assistance, they will be more likely to contact you. There are many different types of content that you can use for this purpose, including blog posts, infographics, videos, and podcasts. The key is to make sure that the content you produce is relevant to your target audience and provides them with information that they are actually looking for. For example, if you’re writing blog posts for personal injury lawyers, some topics might include “5 Tips for Dealing with an Insurance Adjuster After a Car Accident” or “How to Choose the Right Personal Injury Lawyer for Your Case.” 

3. Use social media platforms as another way to communicate with existing clients. Finally, don’t forget that social media can also be used as another way to communicate with existing clients—and happy clients are more likely to refer others back to you! If you have a strong relationship with your clients and are able to provide them with great service throughout their case, they will be more likely remember you next time they know someone who needs a lawyer—and they will be more likely recommend you over someone they found through a Google search or TV advertisement. Conclusion: If you want your law firm generate business through social media, it’s important to be strategic about who you target and what type of content you produce. By using data-driven targeting methods and producing high-quality content that establishes you as an expert in your field, you can reach new clients and grow your business—without breaking the bank on advertising costs.